Enhance Maker's Mark brand visibility and drive sales through a unique marketing collaboration.

Leverage the popularity of major sports franchises to create a buzzworthy campaign & drive sales. We partnered with the Chicago Cubs, Houston Astros, Kansas City Chiefs, Dallas Cowboys, Seattle Seahawks, New York Knicks, and Phoenix Suns to release a series of limited-edition Maker's Mark bottles.

This campaign was a blend of modern and traditional marketing techniques, utilizing both social media platforms and retail print advertising to maximize reach. Our approach was to tap into the passionate fan bases of these teams, creating a sense of exclusivity and urgency around the limited-edition bottles.

Achieving over 37 million impressions and surpassing the industry engagement rate of 10%, the campaign also boosted national sales volumes by 30%, demonstrating the power of strategic partnerships and integrated marketing.