Hi, I’m Cat Moutoux—part strategist, part storyteller, and full-time champion of big ideas.

With over a decade in advertising, I’ve had the privilege of working on both the agency and brand sides, leading campaigns across industries like spirits, healthcare, and franchising. From spearheading award-winning Maker’s Mark campaigns featured in Forbes and AdWeek, to collaborating with high-end fashion brands and legendary sports teams, my career has been a balance of bold vision and precise execution—and I’ve enjoyed every minute of it.

At the core of everything I do is a genuine curiosity and a passion for building authentic connections. I’m fascinated by what drives people, and I believe the best work comes from collaboration, trust, and a shared vision. After all, great work starts with great relationships.

Beyond the spreadsheets and creative briefs, I’m perfecting the art of parenthood (read: dodging LEGO landmines) with my husband and two incredible kids. Somehow, they manage to keep me both grounded and inspired, reminding me daily that balance is more than just a buzzword.

Looking to collaborate or share ideas? Let’s talk—I’m always up for a new challenge.

Current & Previous Clients

Experience & Achievements

American Advertising Federation Hot 10 Award Recipient (2023)

This award spotlights 10 exceptional advertising and marketing professionals in the Louisville area who consistently go the extra mile. Whether arriving early, staying late, demonstrating significant expertise, or being the reliable go-to for problem-solving, they stand out in their dedication and contribution.
Maker's Mark Holiday Campaign (2023)

Maker's Mark's first foray into fashion garnered 218.4M impressions, earned 4x AAF Gold Addy Awards, 3x ACD Merit Honors, gained recognition from Forbes & AdWeek, and prevented 1.5K lbs of waste, & donated 100% of profits.
Senior Account Manager (2021–Current)

Lead Maker's Mark commercial marketing efforts, integrating brand narratives and local campaigns. Boosted sales by 30% in Q4 2022 through key sports partnerships. Launched a high-impact fashion campaign with 218.4M impressions and full-profit donations. Implemented systems that cut project lead times by 20%.
Contract Project Manager (2020-2021)

Directed workflows at "The Hive" internal creative agency, managed marketing collaborations with internal and external partners, and crafted project plans & reports for Medicaid Development & Implementation teams.
Senior Marketing Manager (2015–2020)

Led the development of standardized training programs for franchisees, launched the company's new website & CRM, and amplified our social media presence through innovative strategies and personally crafted marketing materials.